June 4, 2008 by Barry Reicherter
It’s not the first time we’ve seen events geared for bloggers exclusively but this one in Boston for Edelman client Air One, a new Italian airline looks and smells like any other media event. Do you suppose there’s another similar event for “traditional” media? Which one happens first?
In my media buying days I certainly took up the free Mets tickets and invites to a meal (because a first year media planner’s salary was below the poverty level in 1989) and I can’t say it didn’t influence my purchase decisions — not a surprise to anyone in advertising.
Much like the M.O. of large media buying outfits that mostly see the Internet as a big impressions bucket, I think outreach to bloggers as a media tactic can and should go father than putting “blogger” in the event name and developing a media list of only bloggers to invite. Bloggers are probably networked as good or better than traditional media folks, but I think they might like being considered as simply “media” for events like this so why not just include them in a larger event. If you are going to target bloggers then go ahead and offer them new and interesting ways you can support their biggest desire — creating compelling content — hopefully with your client highly relevant.
Or, I’m just bitter I didn’t get an invite because I love those bacon-wrapped coconut-encrusted shrimp on a toothpick they usually have. Actually, anything wrapped in bacon is great.
Posted in Air One Airlines | 2 Comments »
May 23, 2008 by Barry Reicherter
It doesn’t look like Boeing’s agency bothered to check out the Washingtpost’s method of publishing video ads when they placed this spot in the Washingtonpost.com today. It was one of those typical series of close ups of weathered faces shots that huge companies and industry groups love to make. “Tell congress to vote <insert answer> on H.R. <insert number>” Sometimes that might resonate with folks, depending on what they’re saying. But somewhere in the buying or planning or maybe even the creative production, nobody bothered to check to see how toothless the spot is when it appears on a portal like washingtonpost.com and by default does not play with sound on. An opening title card such “in the words of our veterans” or something like that might’ve alerted me that these people were special and worth listening to. Even worse the client’s name doesn’t appear until the last few frames. The only reason I stayed on the page to watch was because it was such an obvious mismatch of creative for application. Wash Post rep should’ve caught that too.
Tags: advertising, media planning, video
Posted in boeing, washingtpost | 1 Comment »
May 12, 2008 by Barry Reicherter
Had one of those “file for future use” moments when I was trying to find out what folks were actively participating in social media related to K-12 and higher education. I was doing this in preparation of joining Widmeyer Communications, a marketing and PR firm with an expertise in this arena. Now, back to my impromptu research…
Instead of turning to Google Blog Search or Technorati, I went straight to Twitter. I don’t have any statistical data to back this up, but from a qualitative standpoint I did seem to find and connect with quite active people who authored blogs in the subject area. My logic was that if you’re using Twitter in tandem with a blog, you’re a more avid social media contributor. In less than an hour I was impressed with the thoughtfulness of the twits/bloggers I came across talking about education in both schools and colleges, a process I haven’t always been happy with other tools.
Posted in google, technorati | No Comments »
May 9, 2008 by Barry Reicherter
Posted in Barry | No Comments »
May 9, 2008 by Barry Reicherter
I shouldn’t be surprised when I get IM spammed since I block just about everyone on every service I use, but one snuck by me today as I installed and fired up Skype for the first time on my MBA (MacBook Air). It seems Charity here from Ghana wants to be my friend. I go out of my way to avoid these random connections but I wonder if the depression drug manufacturers couldn’t get together with these IM spammers and pair up their customers with them. Total reinforcement. “Cheer up. Isn’t it time for a pill, Joe?” I think that could work.
Posted in Uncategorized | No Comments »
May 5, 2008 by Barry Reicherter
Colleague Doug Usher @ Widmeyer Communications, and guest blogger at Pollster.com, sees internet-based research eating the lunch of phone or mail-based research on many fronts, but not yet on public opinion polling. I don’t think he’s not a believer in the ability of the tool to capture the information cost effectively (maybe he is?), but Doug really sees it falling short in getting to the people who need to be guagued (e.g. those in a certain district). Digital marketeers might immediately jump to their favorite social network to think they can reach the respondents, but are you going to get the range of demographics you need in the geographies you want? I myself thought, “well Doug, you can just run a social ad and survey on Facebook which allows you to target the geography, age, etc.” but when I just tried it for where I live it was clearly evident the 50+ age group was severely underrepresented, and don’t they love to vote?
How can we make internet-based research more effective for public opinion polling?
Tags: internet research, opinion, polling
Posted in Pollster.com, Widmeyer, facebook | No Comments »
April 30, 2008 by Barry Reicherter
Posted in Uncategorized | No Comments »
April 25, 2008 by Barry Reicherter
Always love to see a new feature pop-up on whatever site or tool I’m using. As many know by now, Facebook recently added chat to built-in functionality. I haven’t pushed it far in terms of looking for features I now expect in IM services (send file, embed links, etc.), but integration with my friends on FB is pretty nice thing to have. One feature I went looking for right-away was bringing in your other IM services (AIM, Yahoo, MSN) which it doesn’t seem to have yet. Only a matter of time I guess. Oh look, I’m Mobilediner wants to have lunch next week. See… it works!
Tags: AIM, Facebook Chat, MSN Messenger, Yahoo! Messenger
Posted in facebook | 1 Comment »
April 23, 2008 by Barry Reicherter
Posted in ARIA, google | No Comments »
