Comments for The Brand Barry

Comment on Do Americans want companies to have more social (media)? by kerrymg

kerrymg — Fri, 10 Oct 2008 11:42:09 +0000

I really don’t know on this one, I keep mentioning on my blog how much I distrust surveys, especially those that ask how much do you love the interweb to people via the interweb.

I can think of a lot of people who are not interweb savvy, who think that the idea of social networks is a bit freaky and would probably find the idea of brands interacting on a personal basis on them very freaky indee.

That said I do think that it’s a case of horses for courses, what everyone really wants is the ability to interact with brands in the way that they chose is best for them. We want the ability to be able to have and use different touch points and know that the experience will be the same and seamless. Which for some ppl will mean interacting mainly via social media methods, for others it will mean face to face or via the phone.

Social media should be an extension of a brands customer care network, giving it a finer net to catch the happy or the mad customer and deal with it accordingly.

Which is not too much to ask, though it does seeem to be beyond a lot of companies right now.

Comment on Twitter blog post has snippet lesson for customer support by Business Card Translation

Business Card Translation — Wed, 02 Jul 2008 17:26:54 +0000

Turning off the comments is not a bad idea, if you can do it automatically.

I agree, most people will respond to a blog posting within only a few days after posting.

Comment on Do bloggers really want blogger pitch events? by mediaczar

mediaczar — Fri, 13 Jun 2008 07:49:07 +0000

The problem only arises, I think, when you start worrying to which event you should invite the blogger from the NY Times. It’s a spectrum problem (at one end of the spectrum you have professional journalists - at the other you have LOLbloggers)

But the way Edelman is doing this looks like it’s self-selecting, rather than invited. So that may solve the prob.

Comment on Sliderocket should help cure Powerpoint paralysis by mediaczar

mediaczar — Fri, 13 Jun 2008 07:31:35 +0000

This is brilliant. Particularly the Webinar feature (for me.) Can still see why I’d need something like WebEx, but not so often…

How long till Keynote builds it into .Mac/MobileMe?

Comment on Do bloggers really want blogger pitch events? by Kerry G

Kerry G — Wed, 04 Jun 2008 16:40:05 +0000

I don’t want to say if you’re bitter or not due to bacon related jealousy, but you have a good point either way. Having one larger event makes sense for a few reasons, having two separate events makes it seem like they want bloggers to feel special. Which is surely a potential route to receiving accusations of bribery a la Microsfot and AMD laptop giveaway 2006.

Comment on Do creatives and media planners visit the outlets they advertise in? by Matt Hanson

Matt Hanson — Fri, 23 May 2008 18:40:22 +0000

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

Comment on Facebook Chat holds promise by Facebook » Facebook Chat holds promise

Facebook » Facebook Chat holds promise — Fri, 25 Apr 2008 16:20:06 +0000

[...] Barry Reicherter wrote an interesting post today on Facebook Chat holds promiseHere’s a quick excerptFacebook adds Chat Always love to see a new feature pop-up on whatever site or tool I’m using. As many know by now, Facebook recently added chat to built-in functionality. I haven’t pushed it far in terms of looking for features I now … [...]

Comment on links for 2008-03-31 by Jim Shuey

Jim Shuey — Tue, 01 Apr 2008 14:32:20 +0000

Very useful links some are just what I have been lookig for.

Comment on Donnie’s not so Big Idea of brand conversation by Jason Dragon

Jason Dragon — Sat, 22 Mar 2008 05:48:19 +0000

That part is very scripted. These videos are weeks or months old. Also he makes them all the same low quality. I can not belive that everyone who sends a video has bad video and audio, they must add that in.

But much of the show is really good. The first part of each show is VERY conversational. All in all this is one of the best shows for people trying to start of grow their small business.

Jason Dragon
http://www.jasondragon.com
http://capitalactive.wordpress.com

Comment on links for 2008-02-08 by Dave Kawalec

Dave Kawalec — Mon, 11 Feb 2008 02:29:36 +0000

Regarding Yahoo! vs YouTube video, if video or audio quality are of prime importance, Yahoo is the way to go. A client’s ethereal goal of making a video “go viral” isn’t any more or less likely with either service. YouTube has more people hitting their site, but the sheer mass of content also makes it much less likely that someone will casually stumble across any one video. If it’s worth seeing, people will pass it around - and if it’s REALLY worth seeing, people will rip it and re-post to YouTube for you 15 times anyway.

The question of whether or not video or audio quality actually matters to people, especially those looking to sites like YouTube or Yahoo for their content, is still a matter up for intense philosophical debate. I always think of the family friend who, when I was switching back and forth between the same football game in HD and standard def, could not see *any difference whatsoever*. Probably an extreme example, but still eyeopening.